Southwest Airlines unveiled plans to debut its first-ever network of airport lounges, with the first four locations set to open in late 2027. The airline announced that Austin, Baltimore, Honolulu, and Nashville will host the initial Southwest lounges, with at least seven more planned across high-demand business and leisure destinations in subsequent years.

The Dallas-based carrier is partnering with Chase to build off the Chase Sapphire Reserve Lounge Network, offering dining options, amenities, and travel benefits. Customers will access the lounges through a new Southwest Rapid Rewards Credit Card issued by Chase, planned for launch in 2027.

‘Southwest Airlines has built one of the most trusted brands in travel by delivering authentic hospitality that customers value,’ said Tony Roach, EVP and chief customer and brand officer at Southwest Airlines. ‘Our lounges will be a natural extension of that experience, offering customers a place to relax and experience the Southwest brand in a new way.’

For Los Angeles travelers, the absence of LAX from the initial lounge list is notable. Los Angeles International Airport serves as a major hub for Southwest, and the airline’s decision to prioritize other markets first may reflect existing lounge competition at LAX or strategic focus on underserved airports. However, with seven additional lounges planned, LA remains a candidate for future phases.

The lounge push marks a significant strategic shift for Southwest, which has historically operated as a low-cost carrier without premium amenities. The move aligns with data from a J.D. Power study showing that 47% of lounge users plan routes based on access, while 82% choose airlines based on whether they offer lounge access.

The announcement follows Southwest’s broader transformation, including ending its longstanding open-seating model and introducing a new BlueFirst cabin with upgraded dining, priority airport perks, and enhanced onboard technology on select domestic routes.

Southwest’s shares rose 2.3% to $39.62 following the announcement. The airline’s 30-year partnership with Chase deepens with the lounge network, as the financial services provider expands its travel ecosystem through co-branded credit card offerings.

Source: Fox Business